term papers and more on Miscellaneous Issues In Business

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Papers On Miscellaneous Issues In Business
Page 161 of 288

MARKET RESEARCH AND MARKET STRATEGY: AN ARTICLE REVIEW
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This 4-page paper analyzes an article linking marketing research to marketing strategies. Bibliography lists 3 sources.
Filename: MTremstr.rtf

Market segmentation: white goods
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A five page paper which looks at market segmentation with reference to the sale of white goods in Europe, especially with regard to socio-economic and cultural variations in the customer base. Bibliography lists 3 sources.
Filename: JLwhiteg.rtf

Marketer Call Lists and Privacy
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This 3 page paper examines a case study submitted by a student where a firm generates lists for telemarketers. The ethics of these lists which are tied to credit history are discussed. No sources.
Filename: SA313mkt.rtf

MARKETING A MICROBREWERY
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This 4-page paper focuses on some marketing strategies when it comes to setting up a microbrewery. Topics discussed include targeting a market, pricing strategies and product strategies. Bibliography lists 3 sources.
Filename: MTmarmic.rtf

Marketing Activity - Promotion : Case Study
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A 5 page paper that uses information provided by the student. The organization is the U.S. Naval Hospital in Guam. The paper discusses the promotion component of the marketing mix and discusses why this hospital is not involved in marketing. Bibliography lists 2 sources.
Filename: PGguampr.rtf

Marketing America Online
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A 5 page paper discussing AOL's marketing efforts, both to potential subscribers and as an advertising outlet for others. Subscribers deride it; advertisers protect their relationship with the service by making only guarded comments; and now AOL's fortunes have changed to the point that CEO Steve Case and his senior managers can afford to be as arrogant as they please. AOL is the ISP of 60% of home Internet users. Other ISPs are playing catch-up to AOL: a new Internet user signs up every two seconds, and the majority choose AOL as their point of entry to the Internet. Bibliography lists 4 sources.
Filename: KSaolrps.wps

Marketing Audit -Siemens AG
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A 12 page paper that offers a marketing audit of Siemens AG. Sections include: Environmental Aspects, comprised of economics, market and technology and Marketing, comprised of objectives, strategies, tactics, the 4P's, and organization. The essay begins with an executive summary. Bibliography lists 17 sources.
Filename: PGsiemn.rtf

Marketing Audit Schering-Plough
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A 17 page paper. The purpose of this report it to present a marketing audit of Schering-Plough. The report describes the business sectors in the company, including statistical data regarding sales and major events such as mergers. The report includes external and internal evaluations and discusses what external factors have an impact on the company's business. A PEST analysis is the tool used for the external analysis and a SWOT analysis is the basis for an internal analysis. The analyses reveal that the company needs to address certain patterns of behavior. The report also includes discussion of the marketing mix using the 4P's format. The paper ends with recommendations for the company. Bibliography lists 17 sources.
Filename: PGscplmd.rtf

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