term papers and more on Miscellaneous Issues In Business

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Papers On Miscellaneous Issues In Business
Page 162 of 288

Marketing Computer Hardware in Germany
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This 10 page report discusses marketing of computer hardware in Germany. Prices in Germany have been low, due to the fact that the market has a great deal of competition, with small local suppliers playing a role in this market. Computer 'supermarkets' have also had a great deal of success in selling personal computers inexpensively in Germany. However, numerous factors such as import/export regulations, the overall economy situation of Germany, exchange rate risk, transportation and other factors that have an impact on marketing and distribution are discussed. Bibliography lists 13 sources.
Filename: BWgermPC.rtf

Marketing Costume Jewelry in France
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A 9 page paper discussing considerations for marketing high-quality fashion accessories in the home of the fashion capital of the world. France always has possessed the attitudes on which we can build success through marketing high-quality costume jewelry; its rather new but consistent economic prosperity now makes it attractive for its potential markets as well. There is good opportunity here, but it will be imperative to understand the market and to protect the brand image in promotion. This jewelry is upper-end, and marketers need to avoid any low-price volume retailers in order to protect the brand image and command desired sales prices. Bibliography lists 9 sources.
Filename: KSfrance.wps

MARKETING DIRECTOR JOB AND EMPLOYEE INCENTIVES
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This 5-page paper explores the tasks and duty of a marketing director and discusses appropriate rewards, compensation and goal-setting for the position. Bibliography lists 3 sources.
Filename: MTmarkince.rtf

Marketing Environment - Pharmaceutical Industry
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A 5 page paper. When developing marketing plans, companies must consider the marketing environment. There are six categories in the environment. These are identified and two are selected as focal points for this essay. Specifically, Social and cultural forces/consumer behavior and Competition are explained and discussed as they impact the pharmaceutical industry. The industry is described as one that is fiercely competitive. How these forces are related to this industry is explained. Bibliography lists 9 sources.
Filename: PGmkten.rtf

Marketing Gurus: Cluetrain
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A 5 page paper which discusses a very new perspective aimed at business marketing, presented by a Webpage titled 'Cluetrain.' This is a Webpage that was essentially designed by some relatively new marketing gurus who state that the Internet is the wave of now, not the future. Old methods of marketing must essentially fall to the wayside if marketing is to make the most of the potential of the Internet. Bibliography lists 4 sources.
Filename: RAmrguru.wps

Marketing In Tourism
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A 3 page paper that begins with an introduction to marketing and discussing marketing as it specifically applies to tourism, including market segments. The marketing mix, which generally includes four elements is expanded for the tourism industry, according to some authors; these are reported and discussed. Bibliography lists 2 sources.
Filename: PGtourmk.RTF

Marketing Mac Computers
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This 14 page paper begins by describing the very first television commercial for the Macintosh Computer in 1984. That ad set the tone for Apple's marketing of this brand for the future. The writer describes several of Apple's campaigns for the Mac, demonstrating the company's creativity and innovative approach to marketing. Other marketing strategies, such as promotions and joint campaigns are reported. Suggestions are offered at the end. Bibliography lists 18 sources.
Filename: PGmacmk5.rtf

Marketing Men's Toiletries : Old Spice
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10 page paper. The male grooming and hygiene market is one that is dynamic and growing, albeit slowly. Deodorants account for about one-half of this market. Old Spice introduced four new products in 2001, one of which was Cool Contact Refreshment Towels, a deodorizing pre-moistened towlette. The major part of this paper presents a marketing and sales plan for this new product. Data reflecting sales increases in the global men's toiletries industry are included. The last part of the paper discusses why customer care is important and what can be done to improve customer service. Bibliography lists 6 sources.
Filename: PGoldsp.rtf

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