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Papers On Miscellaneous Issues In Business
Page 163 of 288

MARKETING MIX AND SOAP
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This 6-page paper provides an overview of the integrated marketing mix, while offering suggestions for marketing a brand of consumer soap. Bibliography lists 3 sources.
Filename: MTmarmisoa.rtf

MARKETING MIX, BUSINES-TO-BUSINESS AND CONSUMER
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This 6-page paper compares marketing mixes between an industrial, business-to-business concern with that of a consumer goods product company. Issues concern differences in pricing, research, promotion and distribution, as well as testing. Bibliography lists 5 sources.
Filename: MTmardif.rtf

Marketing Of Sun-Rize Fruit Drink
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11 pages in length. The writer discusses various marketing concerns in relation to the fictitious product Sun-Rize Fruit Drink. Bibliography lists 12 sources.
Filename: TLCsnriz.doc

Marketing Plan For DuoLine
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This 5 page paper presents a marketing plan for the fictitious company of DuoLine which produces a two-fragrance atomizer. The paper presents an introduction to the company, the mission statement, a description of the business, target market, the company's positioning, description of the product and the company's pricing strategy. No Bibliography cited.
Filename: Pgmktduo.wps

Marketing Plan for SoBeä Beverages
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A 5 page marketing plan for an existing product. SoBeä Beverages is a line of ready to serve drinks that spans the gap between soft drink and 'health food.' SoBeä capitalizes on the trend toward other flavors than traditional colas and lemon-limes in such products as their black tea, energy elixirs, cranberry-grapefruit combinations and others, but does so with the addition of herbal ingredients such as ginseng, ginkgo, guarana and echinacea. Bibliography lists 7 sources.
Filename: KSsobebev.rtf

Marketing Plan, SWOT Analysis And Advertising/PR Strategy For A Major Title Company In The Las Vegas, Nevada Market
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10 pages in length. Entering the Las Vegas, Nevada title company market takes considerable business finesse and communication savvy, inasmuch as the "good old boy" barrier has significant experience thwarting those with lofty goals of developing new business with commercial realtors/developers by way of existing relationships. The Las Vegas market is unique in that its exponential growth over the last several years makes it a prime location for expanding the existing title company market; however, the prominent presence of the "good old boy" barrier makes it difficult to overcome the hurdles often constructed by such an established occupation. However, the ease with which this new title company will be able to coexist with commercial realtors/developers using established residential realtor/developer relationships is because of the need for a fresh approach to an industry that has long been governed by the "good old boy" network. Bibliography lists 4 sources.
Filename: TLCTitleCo.rtf

MARKETING PLAN: CRG ASSOCIATES
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This 5-page paper provides a sample marketing plan for real estate services company CRG Associates.
Filename: MTCRTmarpl.rtf

Marks And Spence Group PLC
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A 10 page paper. Marks and Spencer is a major departments store in the UK. This paper discuses the problems the company has had in recent years and the external drivers that have forced them to change. The essay also explains how they have added value since the company's founding in the late 1890s. selected financial data are also included. The writer concludes with recommendations for the company that will help them gain competitive advantage. Bibliography lists 12 sources.
Filename: PGMandS.rtf

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