term papers and more on Miscellaneous Issues In Business

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Papers On Miscellaneous Issues In Business
Page 214 of 288

Sales Letter Analysis
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This 13 page paper is an analysis of an effective sales letter. The paper looks at The techniques to capture the reader's attention, why there is there an effective opening, the central selling points, the use of logical and emotional appeal, the reader benefits, how the letter build interest. how is price handled, the way resistance is anticipated and how action is encouraged. The letter used is a direct mail letter trying to sell health insurance. The bibliography cites 1 source.
Filename: TEsaleslet.rtf

Sales Management
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A 3 page paper that discuses the various responsibilities of the sale manager. Bibliography lists 2 sources.
Filename: PGslmg.wps

SALES MANAGEMENT QUESTIONS
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This 3-page paper answers five questions pertaining to sale managers including the importance of sales to marketing management's success, how customer relationships can be built throughout the selling process, important issue involved in recruiting a diverse sales force, creating cost effective budgets and learning about standard sales practices of a country. Bibliography lists 3 sources.
Filename: MTsalmag.rtf

Sales Management Trends: Article Review
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A 3 page paper that provides a synopsis of an article entitled "Watch this channel" by Erika Rasmusson. This article focuses on information technology and the evolution of Online Marketplaces as a new distribution channel. Vertical and horizontal marketplaces are explained with examples. Certain opinions in this article are supported in articles by other authors. Bibliography lists 3 sources.
Filename: PGomp.rtf

Sales Techniques
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A 12 page paper which discusses the world of sales techniques in general and also discusses a few particular forms of selling in more depth. The major areas of discussion are promotional marketing and telemarketing, as these are perhaps the most inclusive, as well as most common, forms of direct marketing utilized in sales techniques today. Bibliography lists 6 sources.
Filename: RAtechn.wps

Salton Inc. Taking George Foreman Grills® To Australia
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This is a 20 page paper that presents a business proposal to launch the George Foreman Grills® in the Australian market. Sections of the paper include: a beginning executive summary that includes the objectives, mission and key factors for success. An overview of Salton Inc.'s background (Salton makes the grills), which includes a brief timeline of major events; products and services offered by Salton Inc and a discussion of the Australian market; market analysis; strategy and implementation, including discussions of strategy, gaining a competitive edge, marketing strategy, positioning, distribution, sales forecasts and a potential partnership; logistics; an overview of the management plan for the Australian office; and a financial plan that includes a projected income statement and a projected cash flow statement. While some of the essay is hypothetical, the information regarding the company and the products as well as the market are factual. 2 Fiscal tables included. Bibliography lists 15 sources.
Filename: PGgrgfrm.rtf

Sam's Club (Web Site Review)
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This 3 page paper examines Sam's Club's web site and makes recommendations. Bibliography lists 1 source.
Filename: SA909sam.rtf

Sample Employee Benefits Package
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This 8 page paper offers a sample benefits package for management and non-management employees. The writer also comments on the reasons for providing the benefit and why there is a difference in certain benefits between management/executive and non-management employees. Benefits included are health, dental, vision, paid days off, including maternity leave, family leave, new father leave, holidays, sick days, vacation days, child care, and different retirement benefits, including profit sharing and stock options. Research has shown that having a generous employee benefits package attracts talented people to work for the company and keeps them once hired. For instance, studies have shown companies can save as much or more than $75,000 per year when child care assistance is offered. Bibliography lists 10 sources.
Filename: PGhwbeni.rtf

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