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Papers On Miscellaneous Issues In Business
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Self-Analysis For Position Of Vice-President
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A 2.5 page memo that represents a self-analysis, which has been requested by the interviewing committee as part of the interview process for the position of senior vice-president. No Bibliography.
Filename: PGltvp.rtf

Selling on the Internet
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A 5 page paper which discusses several aspects of the Internet and promoting a product on the Internet. Information in relationship to the most involved countries is included, as well as information regarding the number of users. The pros and cons of advertising or promoting on the Internet is discussed through simple descriptions as well as through a discussion of market segmentation and a SWOT analysis. Bibliography lists 2 sources.
Filename: RAsell.wps

Sensitivity Analysis
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This 4 page paper looks at sensitivity analysis what it is, how it is used and the advantages and disadvantages of its use. The bibliography cites 6 sources.
Filename: TEsenanaly.rtf

SERENITY'S 2SIMPLE SOAP - A MARKETING STRATEGY
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This 9-page paper covers strategic aspects of marketing to consider when it comes to promoting a brand of consumer soap. Bibliography lists 5 sources.
Filename: MTstrmktso.rtf

SERVICE ANALYSIS: MERCEDES-BENZ AND AUDI
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This 12-page paper focuses on the quality of service offered by automakers Mercedes-Benz and Audi. The paper is a literature review on how these two companies have built service into their success. Also discussed are recommendations for other companies in terms of service. Bibliography lists 6 sources.
Filename: MTaudibe.rtf

Service Company Analysis: Southwest Airlines
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A 15 page paper. What differentiates Southwest Airlines from others in a very competitive industry? Service. This paper discusses quality of service and how Southwest seems to do the impossible – have very few complaints logged against them. The writer provides a brief background of Southwest including the many awards they have won, discusses employees and labor-management relations, and customer satisfaction. Quality gap, measuring quality, dimensions of quality and employees' role in service quality are discussed. Bibliography lists 17 sources.
Filename: PGswst4.rtf

Service Industry Issues
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This 6 page paper is written in two parts. The first looks at the airline industry, considers the consumer industry trends and then uses existing figures to forecast future trends in a stable part of the market, the UK airline scheduled flights sector, using regression analysis. The second part of the paper considers merchandising, and examines at two fast food firms, McDonalds and Wendy's looking at the similarities and differences of their in house merchandising. The bibliography cites 5 sources.
Filename: TEserind.wps

Service Quality; The case of the Missing Reservation
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This 3 page paper examines a case study supplied by the student in which a hotel looses a booking made for the restaurant and handles the event badly. The paper answers question that look at how and why it was dealt with poorly and how it should have been handled. The bibliography cites 1 source.
Filename: TEmisresv.rtf


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