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Papers On Communications, Media, Theory, Etc
Page 130 of 191

Prostate Cancer Information
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An 8 page paper discussing an article appearing in The New York Times in March 2001. The article's subject is prostate cancer, but the information contained in it takes an approach not yet common in newspaper articles. Rather than summarize information and make it relevant to the most basic audience group, this article includes Internet links to a variety of pages providing information at all levels of expertise. The pages it uses are those in which patients and practitioners alike can have the most confidence. Bibliography lists 4 sources.
Filename: KSNYTcancer.wps

Protest As A Way To Change
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An 8 page paper examining the civil rights movement of the 50's, 60's, and 70's and how protest has brought about change in our nation. Also examines the Women's Movement as a second pier protest and looks at the meaning and overall impact turbulent and peaceful protest has had on our society. Bibliography lists 1 source.
Filename: Protestc.wps

Public Diplomacy and the BBC World Service
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This 7 page paper is written in two parts. The first part examines what is meant by public diplomacy. The second part considers the role of the BBC World Service which is funded by the Foreign and Commonwealth Office and compares it to the Arabic news station Al Jazeera. The bibliography cites 3 sources.
Filename: TEpubdipl.rtf

Public Opinion, Media And The Clinton Scandal
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5 pages in length. The writer discusses the impact of media coverage on such political scandals as the Lewinsky/Clinton debacle by applying the theory of agenda setting, yellow journalism and briefly touching upon the Lawrence/Bennett article entitled "Rethinking Media Politics and Public Opinion: Public Reactions to the Clinton-Lewinsky Scandal." Bibliography lists 8 sources.
Filename: TLCPubOp.rtf

PUBLIC RELATIONS
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This paper describes the role of a PR professional in an organization, and also discusses how the role has changed over the years. Also included is a "pure" defintion of public relations. Bibliography lists 2 sources.
Filename: MTpubrel.rtf

Public Relations: Organizational and Societal Functions
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A 5 page discussion of public relations and the variance that can be found among different organizations. The author distinguishes between organization and societal functions of public relations. Bibliography lists 5 sources.
Filename: PPpubRel.rtf

Public Relations: Varying Definitions
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A 4 page discussion of the varying definitions of public relations. This paper contrasts the official definition provided by the Public Relations Society of America to commonly employed definitions used in other organizations. The author points out that this official definition is sometimes more limiting than other definitions but in most ways it is more encompassing. Bibliography lists 4 sources.
Filename: PPpubRl2.rtf

Public Relations; The Case of Richard Branson and Virgin
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This 15 page paper looks at the way public relations are used by the Virgin brand. The paper considers public relations (PR) theory and former examples, such as the campaigns of Bernays and applies this to the Virgin group and the way they communicate with the public with a mixture of personal image and communicate massages regarding the brands. The bibliography cites 13 sources.
Filename: TEPRvirgin.rtf

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