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Papers On Theories & Theorists
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The Social Meaning of Advertising in America
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This 7 page report discusses advertising and the ways in which it adds to or perpetuates old ways of thinking in America such as constantly directing virtually all advertising efforts toward white, heterosexual, middle-Americans. To make the assumption that the target audience for any marketing effort does not have unique distinctions based on gender, age, race, education (and many other characteristics of modern life) is, to put it in the most simple of terms, a willful and oblivious process akin to burying one’s head in the sand! Bibliography lists 12 sources.
Filename: BWsoclad.wps

The Spiral of Silence Theory
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This 5 page paper literature review provides both sides of the controversy of Elisabeth Noelle-Neumann's spiral of silence theory that contends people tend to side with popular opinion. Both positive and negative positions are discussed. Bibliography lists 6 sources.
Filename: SA117sos.rtf

The success of the AKP Party in Turkey has been due to their success in communicating that they are a moderate unified party despite their religious foundation.
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This 10 page paper is an outline for a project or dissertation that examines how and why the AKP (Truth and Justice Party) in Turkey have become so popular. The paper outlines the area of research with primary and secondary research questions and then undertakes a brief literature review to indicate the direction of the the proposed research. The bibliography cites 7 sources.
Filename: TEturkpol.rtf

Theories of Communication
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5 pages in length. The focus is on the symbolic interaction theory as developed by George Herbert Mead as well as the Narrative Theory developed by Walter Fischer. Gives the applications of concepts as well as selected aspects of these theories. Bibliography lists 4 sources.
Filename: JGAcmncn.wps

Theories of Human Communication and Cultural Diversity
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This 7 page paper provides an overview of theories on human communication as they can be applied to understanding varied perspectives and cultural views of immigrants. This paper considers the views of Stephen LittleJohn regarding the social construction of self and the ethogony process from an immigrant perspective. Bibliography lists 5 sources.
Filename: MHComMul.wps

Theories of Learning and Communication
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This 10 page paper provides an overview of the different learning theories and the social, cultural and institutional barriers to communication. This paper integrates specific strategies to improve communication in the teaching/learning environment. Bibliography lists 8 sources.
Filename: MHEdCom3.rtf

Three Communication Theories
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A 3 page paper discussing Julia Wood’s narrative, dialectic and dramaturgical communication theories. They can classify communication in the present, but they do not accommodate changes in relationships that result in changes in types of communication between the individuals involved. Even so, they are useful for analyzing the type of communication that is occurring between individuals in the present. Bibliography lists 1 source.
Filename: KScommTheoWood.rtf

Todd Gitlin's, "The Whole World is Watching: Mass Media in the Making and Unmaking of the New Left":
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This 3 page paper provides an examination of the basic assumptions of this book, by focusing on the antiwar demonstrations. Furthermore, this paper provides an evaluation of the book that highlights Gitlin's extensive education and expertise in this area. Bibliography lists 1 source.
Filename: GSGitlin.rtf

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