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Papers On Computers & The Internet
Page 158 of 273

Marketing A Combined Bricks and Mortar and Ecommerce Company
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This 7 page paper chooses a specific organization and discusses their incorporation of e-marketing strategies within the overall marketing plan as well as looking at how segmentation and positioning strategies are affecting the marketing and media mix. The paper also makes use of a SWOT analysis. The company chosen is Barnes and Noble. The bibliography cites 6 sources.
Filename: TEbarnesn.rtf

Marketing a Wireless Router
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An 18 page paper addressing marketing considerations for a Cisco wireless router. The paper provides a market analysis; company analysis; value proposition; and marketing strategies. Includes an outline and executive summary. Bibliography lists 11 sources.
Filename: KSmktgRoutr.rtf

Marketing Account Aggregation Services
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A 5 page paper discussing aggregation as an appropriate addition to existing online banking service and a marketing plan for introducing the service. The paper recommends first marketing to existing online banking customers, those most comfortable with Internet use and with the reliability of online security. Bibliography lists 5 sources.
Filename: KSbankInt.wps

Marketing Computers on the Internet in Europe;An Industry Report
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This 10 page paper examines the market for computers to be sold over the internet in Europe. The paper begins with consideration of market structure and demand for goods, the penetration of both computers and the use of the internet are examined in detail. Once the marketplace and competition is understood, consideration of how best market in this situation is outlined suing the 4 P’s and looking at the example of Dell. The bibliography cites 11 sources.
Filename: TEcomput.rtf

Marketing for the Internet Business
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This 5 page paper focuses on Monster.com as an example of an e-business and looks at a variety of marketing schemes. ACNielsen, SRI and Cyber Dialogue are noted as companies that help businesses gain access to marketing information and techniques. Bibliography lists 6 sources.
Filename: SA242net.rtf

Marketing Hi-Tech Products and Services
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This 12 page paper answers 6 questions concern the marketing of high tech products and services. The first considers how customers may migrate to a new product assessing a new disc printer as an example new product. The second question looks at the sale of the ‘know how’ or the ‘proof of concept’ what they are, how they differ and the way that ‘proof of concept’ may apply to derivative sales. The paper then discusses the need to match market research with the different types of innovation, the purpose of emphatic design, the product mix and co marketing and finally considers what technology that may challenge current cultural barriers may be seen as more popular in the future. The bibliography cites 3 sources.
Filename: TEhitechm.rtf

Marketing Music on the Internet
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A 10 page paper discussing how the Internet and digital music have evolved together. Though the future of Napster largely has been left to copyright holders, the likely demise of Napster does not signify the end of all digital music exchange on the Internet. Rather, that in the future will be used to drive CD sales. Increased acceptance of downloaded music can allow new artists and independent music companies to gain much greater exposure than otherwise would be possible. Bibliography lists 13 sources.
Filename: KSmktgIntMusic.wps

Marketing on the Internet
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This 8 page paper considers how marketing o the internet can take place, The paper begins by considering the market itself, its’ development and future potential of e-commerce. The paper then looks at the opportunities it presents and how it need to market in order to fit in with the purchasing models that are emerging. The bibliography cites 9 sources.
Filename: TEmrkint.rtf

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