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Advertising; Does Sex Sell?
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During the 1980's and 1990's it was generally accepted that the use of sexual images or suggestion could have a very positive influence in advertising campaigns. In more recent year this approach has been questioned, many studies have taken place, some indicating that the use of sex has changed other reach the conclusion that sex is not long such a persuasive tool. This 17 page paper looks at the question 'does sex sell?' using a comprehensive literature review and providing an outline for a full dissertation. The bibliography cites 17 sources.
Filename: TEsexsell.rtf

African American Women, Poverty and HIV/AIDS Risk: The Problem Statement
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This 4 page paper provides an overview of the problem statement for a research study on the following topic: African American Women, Poverty and HIV/AIDS Risk: The Problem Statement. Bibliography lists 4 sources.
Filename: MHHIVAAA.rtf

AN ANALYSIS OF THE IMPACT OF CHANGE ON THE EFFICIENCY OF RASHID HOSPITAL
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This 66-page paper, written in dissertation format, is a thorough analysis of how Dubai Rashid Hospital in the United Arab Emirates is positioned to anticipate change and reform in health care. The paper includes a thorough analysis of health care reforms both in the UAE and throughout the world as well as a literature review regarding policy, examples of a method study and recommendations to the hospital in light of the research Bibliography lists 35 sources.
Filename: MTrashid.rtf

An Evaluation of Race and Disability Equality Policy Implementation in the UK Fire and Rescue Service
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This 16 page paper considers the way in which the fire service in the UK can be seen in terms of fairness and equality. The paper looks the presence of ethnic minorities and also at the introduction of the Disability Discrimination Act 1995 after a long period of exemption for the uniformed services. The way in which this is applied to the fire service and rescue service is examined and the interaction with other safety legislation is also considered. Special attention is paid to the inclusion of dyslexia as a disability. The bibliography cites 14 sources.
Filename: TEfiredisc.rtf

An Evaluation Of Training And Development And Its' Impact On Staff Performance; A Case Study Of HSBC Bank
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This 82 page paper looks at the role of training and development and the impact that it can have on staff. The paper starts with an introduction and then moves to an in-depth literature review which looks at the value of training and development to staff, the way training can be delivered and the links between training, development and motivation. The background to HSBC is considered along with its strategies and the current training and development practices. The paper then simulates primary research with HSBC employees to assess the way that the training and development is impacting on them. The paper ends with a discussion and conclusion. The bibliography cites 90 sources.
Filename: TEHSBCtrian.rtf

Annotated Bibliography
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This 21 page paper is an annotated bibliography for a project investigating low cost airlines in the UK and the way they should compete in the future. The bibliography contains 55 sources which range from generic strategy reference book t academic papers and articles and news articles and case studies concerning companies such as British Airways, RyanAir, EasyJet and the first airline company to follow a low cost strategy; Southwest Airlines. The paper contains 55 sources.
Filename: TEanbibryan.rtf

Annotated Outline of Research Proposal
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This 5 page paper is an annotated outline of a proposal for research on a personality test known as the 'five factor model' or the NEO Personality Inventory. The bibliography cites 20 sources.
Filename: TEanotpt.wps

Apple Mac Computer And Marketing Strategies
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A 25 page paper. Apple Computer and Microsoft Corporation were founded during the same time period. During the time the Mac was being designed, Jobs showed the design to Gates for the purpose of Microsoft developing software for the Mac. That started a chain of events that led to hostility between these two companies. It had to do with the Mac OS, a graphical user interface. The focus of this essay is Apple's marketing strategies but in order to understand them, it is necessary to look at how Apple evolved and what role Microsoft played in that evolution. Apple's strengths are identified and compared against marketing campaigns to determine if the ads reflect the strengths. It is concluded that Apple needs to do some things differently if they hope to recapture a greater market share in the PC market. Written like a thesis, the essay also includes an abstract, research objectives, research methodology, procedures, findings and conclusions. Bibliography lists 25 sources.
Filename: PGmac04.rtf

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